Sunday, July 25

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How Restaurants can come back to business after Covid-19?
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How Restaurants can come back to business after Covid-19?

Sonam Sahni is a passionate marketer currently pursuing an MBA from the Indian Institute of Management(IIM), Ranchi, with a specialization in marketing management, holding three years of industry experience in Information Technology. Precautionary measures restaurants must take during Covid Food industry has been globally hit by the pandemic which in India holds the economic value of ₹4,23,865 crore. Let us discuss twelve measures which can help restaurants to bounce back soon into the business with full safety measures! 1. Packaging with creativity See the level of details mentioned on the package in the picture. Restaurants have displayed features such as the temperature of the staff involved in the process and proper instructions on the handling of the package. Don’t forget
What are different types of Offline Retails?
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What are different types of Offline Retails?

Offline Retail The offline retail sector is highly fragmented, with 97% of its business being run by the unorganized retailers like the traditional family-run stores and corner stores. The industry is the largest source of employment after agriculture and has deep penetration into rural India,generating more than 10% of India's GDP. Retail Gyan has discussed the benefits of Offline retail in our blog 'Unfair advantages in offline Retail Business,' and now we will explain different types of offline retails in thisarticle. Mom and Pop Store (or Kirana Store) Kirana Store  Mom and Pop stores are the small shops run by individuals in the neighbourhood to cater to the daily needs of the customers staying in the proximity. They offer selected products and are not at all organized....
20 Lakh Crore Package by Prime Minister Mr. Modi
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20 Lakh Crore Package by Prime Minister Mr. Modi

Prime Minister Narendra Modi yesterday i.e. May 12, chose to announce a mega fiscal package of Rs. 20 lakh crore(20 Trillion) and planned 'Lockdown 4.0' for an indefinite number of weeks from May 17. The economic package is equivalent to around 10 percent of India's GDP, aimed to revive the economy. Aatma Nirbhar Bharat  The main component of the package would be "Aatma Nirbhar Bharat" or self-reliant India, Prime Minister Modi stated, addressing the country for the third time on Tuesday evening since the total lockdown in late March. Corona has already taken around 3 lakh lives worldwide and s till doesn't seems to end soon. It will be with us for a long time, and we will have to wear masks, following doh gaj doori (six-foot distance) as told by our honourable Prime Mini
What are the non-traditional ways of grocery delivery being adopted during COVID in India?
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What are the non-traditional ways of grocery delivery being adopted during COVID in India?

The lockdown in the country has profoundly disrupted the supply chain for goods delivery because of a shortage of staff as migrant workers have left for their home-town. Sourcing of the raw materials and distribution of the finished good are the areas in the supply chain, which got disrupted. Companies are searching for all the new and innovative ways to ensure an uninterrupted supply of daily essentials. In this article, we will talk about some of the changes induced in the business models to function during this difficult time. FMCG Direct Delivery In the time of distress due to COVID, many FMCG companies have opened up for direct delivery of their products. Big FMCG companies like ITC, Hindustan Unilever, Procter & Gamble, Colgate, and Dabur have skipped the traditional di...
Reliance Jio-Facebook Partnership
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Reliance Jio-Facebook Partnership

Indian new commerce battle was never so cut-throat as it is now with the entry of JioMart with the partnership of Facebook. Facebook is a big giant in the social media industry with enormous users on Facebook, Instagram, and WhatsApp. Facebook announces $5.7 billion of investment in Reliance Jio, and the news had come upon a time when other e-commerce companies were facing difficulties to ramp up with the supply. The partnership would be a game-changer for India’s Kirana store and other MSMEs. It will be exciting to see how the dual combo would make use of 388 million Jio and around 328 million Facebook users to battle against Amazon and Walmart. However, small retailers can look for digital empowerment with a new commerce platform that can serve the neighborhood customers remotely
Effect of COVID-19 on Small Retailers
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Effect of COVID-19 on Small Retailers

How is COVID-19 going to affect India’s GDP? Investment Information and credit rating Agency (ICRA) recently projected the probability for the GDP of India to slip to a negative one percent. The GDP can further contract if the existing lockdown continues. GDP in the simplest term, is the sum of all economic activities happening in the country. A shrinkage of GDP would mean a fall in the overall output in various sectors of India. Among the lockdown, one of the worst-hit sectors is of retailers. They are either forced to close or had a lesser footfall of consumers because of the pandemic. How is this pandemic going to affect the retail industry? During the lockdown, when even big e-commerce struggled to keep us with groceries and fresh food categories, that's when brick and mortar
What are corporate plans for Indian Retails?
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What are corporate plans for Indian Retails?

1. Amazon About Amazon and customer-centricity nature The Seattle based firm, Amazon, majorly focuses on e-commerce, digital streaming, cloud computing and artificial intelligence. Amazon is one of the big four technology companies, along with Apple, Google, and Microsoft. It has also been one of the most influential forces in the world, economically and culturally. Amazon, with a revenue of 280 billion US dollars, is well known for the disruption of the marketplace with its technological advancement and innovations. The company is customer-centric and continuously improves the customer experience using AI(flywheel), and machine learning, with 4.4 billion paid prime users.The company further plans to disrupt the retail industry with AI, big data, and robotics, but along with suc...
Expected consumer behaviour after the Lockdown
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Expected consumer behaviour after the Lockdown

McKinsey’s Study on Indian Consumer sentiment Mckinsey's study on "Indian consumer sentiment during the coronavirus crisis" says Indian consumers have become more optimistic about the economy gradually each week. Indians are primarily concerned with safety, public health, and care for their family members.  Although Indian consumers are confident of the economic rebound, they are cautious in their spending and are using savings judiciously. The report also mentions of increase in the use of digital platforms for the online purchases of the goods. The survey result expects the decrease of spending for the coming few weeks on products such as snacks, tobacco, food takeout, jewellery, adventures, and other outdoor entertainment activities, whereas increase spending on groce
Pharmacy & Medicine’s
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Pharmacy & Medicine’s

A notable turning point in the history of the medical fraternity took place last month when the Ministry of Health and Family Welfare (MoHFW) issued guidelines for teleconsultation. As per the guidelines, registered medical professionals can now prescribe medicines remotely via teleconsultation post verification of the patient's medical conditions and other relevant information. What is teleconsultation? The delivery of healthcare services by health care professionals using technological platforms such as video, audio, and texts for the diagnosis, treatment, and prevention of diseases, however, restricted the use of AI or machine learning to prescribe medicines. Healthcare firms, like Practo, an independent medical website, were right on the ball launching health plans starting a...
Amazon Local Shop
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Amazon Local Shop

The battle to grab the local retail shops has grown more competitive with the entry of a new player in it. Amazon has decided to join the retail industry through its pilot project, "Local shops on Amazon." The statement came just a day after Reliance-Facebook jumped into the retail sector to target local Kirana shops. Amazon has entered the industry to serve as a mediator between the local grocery stores and the customers where Amazon will provide the platform where items can be listed, and consumers will be able to find the goods in the stores around in the city. It is a wonderful way to be quick in the delivery part, and customers need not wait for days to get daily necessities. The program would benefit the neighborhood shopkeepers by increasing its digital presence, which wo...