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What are the non-traditional ways of grocery delivery being adopted during COVID in India?
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What are the non-traditional ways of grocery delivery being adopted during COVID in India?

The lockdown in the country has profoundly disrupted the supply chain for goods delivery because of a shortage of staff as migrant workers have left for their home-town. Sourcing of the raw materials and distribution of the finished good are the areas in the supply chain, which got disrupted. Companies are searching for all the new and innovative ways to ensure an uninterrupted supply of daily essentials. In this article, we will talk about some of the changes induced in the business models to function during this difficult time. FMCG Direct Delivery In the time of distress due to COVID, many FMCG companies have opened up for direct delivery of their products. Big FMCG companies like ITC, Hindustan Unilever, Procter & Gamble, Colgate, and Dabur have skipped the traditional di...